Provided Created Direction and worked with a Sr Communication Designer to design the Castlight’s annual Sales Kick-Off in various cities.
In 2019, the event took place in New Orleans, Louisiana. We took inspiration from the city’s great culture and heritage.
Then, I designed a vision that used our branding with a heavy Jazz influenced theme to promote the event.
In 2020, Castlight decided to host the event in Austin, Texas. Similarly to the playbook we used the year before, we took inspiration in the beautiful city murals.
Then, I designed an experience showing our startup mentality on the business side, and showcasing the company’s effort to promote diversity and inclusion.